One of the best parts about opening a teriyaki grill franchise with Samurai Sam’s is that we don’t just help you get your restaurant up and running – we work with you well after your doors have opened to help you achieve sustainable growth. One of the ways we support our franchisees is by helping them market their new healthy restaurant franchise. Any independent restaurant owner will tell you that marketing is time-consuming, expensive, and totally necessary to driving business1. Samurai Sam’s works to take the hassle out of marketing in a number of ways.
A Cache of Ready-Made Materials
A key benefit of franchising with a well-established brand like Samurai Sam’s is that you don’t need to worry about developing your own marketing materials. Over the years we’ve invested in a range of materials (such as print ads) that are ready to be customized with your franchise information. This cache of materials allows Samurai Sam’s franchisees to oftentimes spend considerably less than independent restaurant owners who need to develop these materials from scratch. Best of all, having these ads ready to go can really speed up the process of implementing a new campaign.
Corporate Marketing Efforts
Our franchisees are responsible for marketing their individual location, but over the years our corporate team has put considerable effort into advertising our brand and will continue to do so. The result of these efforts is that many people are already familiar with the Samurai Sam’s brand name and what we have to offer. When you open your new healthy restaurant franchise, there’s a good chance that many people in your community will already know what Samurai Sam’s is and won’t need to be introduced to our concept. With our marketing efforts working alongside your own, our teriyaki grill franchises enjoy great exposure.
Valuable Insights and Industry Connections
It can be difficult for small business owners to determine the most effective way to get the word out about their brand: Radio? Television? Digital ads? The right answer will likely vary depending on what type of business they’re running and the demographics of their community. Our many years in business have given Samurai Sam’s unique insight into the best ways to reach our potential customers. Along these lines, we’ve made a number of valuable connections in the advertising industry that help our franchisees to get their message out in a cost-effective way. No one can predict the outcome of any advertising campaign, but our experience in this area can help get our franchisees on the right track.
These are just a few of the ways that Samurai Sam’s works to help market teriyaki grill franchises alongside our franchisees. Contact us today to learn more about what it takes to start a healthy restaurant franchise.
External References
- Hessinger, Shawn. “How Much Do Small Businesses Spend on Advertising and Marketing?” Small Business Trends, April 24, 2018. https://smallbiztrends.com/2018/04/much-small-businesses-spend-on-advertising-marketing.html.
