As previously mentioned, Supersize Me® was the documentary heard around the world. The film was released May 7, 2004. Six weeks later, McDonald’s® dropped its supersize feature from its menu. In 2006, Wendy’s® removed its “biggie size,” and Burger King® changed “king size” to large. All can agree that the responsibility of healthy food intake relies more on the adult than the fast-food establishment, but a key demographic that may not have a choice rose to the surface—children.
It’s obvious that restaurants with play places and cartoon mascots appeal to kids. America’s childhood obesity epidemic gartered mass concern, and fingers were being pointed at fast-food. In 2011, McDonald’s® shrunk its fries and added apple slices to their kid meals. There’s been talk this year of them taking burgers out of their Happy Meal’s as well.
PARENTS AREN’T FOOLED
Many are seeing straight through these unhealthy restaurants desperately trying to market themselves as healthy-ish. There’s a difference between a Chick-Fil-A® kid’s meal that comes with fruit instead of fries and a Subway® children’s meal. One may feel forced and the other, more authentically healthier.
ENCOURAGING PARENTS TO CHOOSE SAMURAI SAM’S®
A Samurai Sam’s kid’s bowls consist of grilled chicken and white rice or noodles. Our brand’s children’s meals come with a cookie, and that isn’t a bad thing. It teaches children that health should be the focus of a meal and it’s okay to snack in moderation. Other restaurants teach that it’s the other way around, and that’s why parents are seeing right through their gimmicks.
AHEAD OF THE CURVE
Samurai Sam’s has marketed healthier meals since our brand’s founding in 1994.
Samurai Sam’s differentiates itself from greasy fast-food dives by giving families a refreshing alternative. When you invest in our franchise, health won’t just be on the side menu.
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