Finally, you’ve decided climbing the corporate ladder every day is exhausting and you want to start your own business. Before you commit your resources to an independent start-up or a franchising model, we would like to establish some of the major differences between the two with you. Running a fast food franchise can have incredible advantages, and Samurai Sam’s has opened up our proven model to the public so you can own a time-tested concept. Read on and discover some of the major differences that we have identified between the two and what you should be aware of before you decide to invest.
Start-up Stages: Figuring it Out vs. Grand Opening Support
For a lot of your guests, the first impression that you make could be their lasting perception of your restaurant. That’s why having a fully prepared site ready for all the foot traffic you’ll experience is crucial. During the grand opening period of any business, there are many moving parts to pay attention to. The difference?
The first Samurai Sam’s opened in 1994 and we have worked on simplifying the start-up period since then so everything runs as smoothly as possible for our franchisees. For instance, our team is aware that not every business owner is informed on the real estate process that it takes to identify and secure a site. That is why our team of real estate experts will assist you in finding the best location for your business and help develop the design and construction of your store as much as we can. This is the kind of start-up support that separates the Samurai Sam’s experience from sprinting into a business opening on your own.
Ongoing Progress: Solidarity vs. Proven Model
Always wondering how your business could be improved or fixed can be an incessant concern without the proper guidance. When you start up an independent business, no one knows your company quite like you, which can be a bit frustrating. Whenever you have issues or questions with your business, where will you turn?
However, when you are running a fast food franchise with Samurai Sam’s, we will provide you with the initial tools to prepare you for your road ahead. Our franchisees come from varying backgrounds, so you won’t have to be a seasoned veteran in restaurant management when owning a fast food restaurant with Samurai Sam’s. Our model is time tested, so we can help you map out the road ahead. The Samurai Sam’s team will help by providing comprehensive and hands-on support throughout your entire franchising journey.
Brand Awareness: New Voice vs. Established Concept
How do I get people to notice my business? What type of promotions should I run?
Having to establish your brand identity while running a business on your own can prove to be challenging. A challenge you won’t have to worry about when running a fast food franchise with Samurai Sam’s! Our in-house team of creative and marketing experts have worked on perfecting our brand awareness strategies with exciting promotions for our franchisees’ benefit. For instance, our ‘Wok the Healthy Path’ mantra has brought increased health awareness to our brand and helped bring in guests from all over looking for a tasty and healthy food option. This is just one example of the many ways that our established teriyaki franchise experts will work to help promote your brand with you.
If you would like to learn more about the advantages of running a fast food franchise with Samurai Sam’s, please feel free to reach out to us with questions at any time.
External References
¹ Yoshida, Takeshi. “The 3 Challenges Of Startup Marketing.” Medium. Medium, May 22, 2018. https://medium.com/@takeshi.yoshida/the-3-challenges-of-startup-marketing-as-we-see-a9415db2e7ee.
