As a Samurai Sam’s franchisee, you have the option of offering catering services. If you choose to cater at your location, Kahala BrandsTM provides training and support. Here are a few takeaways for potential Samurai Sam’s caterers:
Take advantage of the marketing opportunity that catering presents. You should consider every catering job you do an advertisement for Samurai Sam’s. Have plenty of branding on-site: branded table cloths, branded napkins, menus, and business cards. For larger events that are advertised by the event holder, encourage them to mention that catering is provided by Samurai Sam’s in all of their advertising and media outreach about the event.
Focus on service. Service needs to be top par. If you focus on every customer who comes through the door having a fantastic experience, word of mouth marketing will succeed. Be sure to go the extra mile and follow up about every catering event to get customer feedback.
Use resources wisely. Catering isn’t for every location. Since your brand and your business are linked both to your storefront and to catering events, both need to be well-managed.
Hire a professional catering manager. With catering, you’re not just advertising to hungry people. You need expertise in B2B (business to business) marketing. Catering is all about building connections, following up with clients and pursuing new leads. You can potentially make a lot of money by expanding beyond your four walls, but it takes a lot more than just filling large orders.
Reach out for support. We’re here to help franchisees with educational resources, training and support. Don’t hesitate to contact us with questions or concerns.
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